Food Industry
C&J Nutrition works with food companies to effectively develop and communicate sound nutrition messages. Our services range from creating content for your website and marketing materials, to research briefings and professional representation. It’s our business to make nutrition a part of yours! Although Americans still rank taste as the greatest influence on food selection, nutrition is a close second according to recent consumer surveys. As new research emerges, consumers are becoming more aware of the impact that food has on health. The desire to make informed decisions affects the foods people purchase and the restaurants at that they choose to eat at.
At C&J Nutrition, we help your business adapt to this evolving market. Whether by identifying, utilizing, and marketing your current nutritional strengths; modifying existing products/menu items; or advising on the development of new products, C&J Nutrition can help you maximize what nutrition can do for your customers -- and your business. Consulting services include: o Web content development
o Consumer education materials
o Press materials
o Recipe development
o Nutrition research briefings
o Professional representation
o Menu development
o Nutrient analysis for product or recipes
4 Reasons to make nutrition YOUR business
Knowing how to present the science of your product or menu’s nutritional strengths in an understandable and catchy way can attract new customers and buyers (and retain existing clients). Understanding the current nutrition environment will help you gain perspective on how to position a new product or decide on next steps for a marketing campaign. Future legislation will mandate that certain nutrition information be available on menu items — making nutrition labeling not only desirable, but required. FDA labeling regulations are continually changing. Labeling of trans fat is now required on packaged foods and stringent sodium regulations, among others, may soon follow.
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